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ICE CHALET AT SELFRIDGES

Step into a world where craftsmanship meets alpine elegance. Perfect Moment and Johnnie Walker unveiled the exclusive Blue Label Ice Chalet at Selfridges, bringing to life a unique celebration of artistry and innovation.

The launch event was nothing short of extraordinary, with an intimate discussion between Sarah Harris and Jane Gottschalk, exploring the creative journey behind this iconic collaboration. Guests were immersed in the Moment Maker installation, crafting their own digital artwork, enjoying the rare blend of Johnnie Walker Blue Label, and browsing the latest Perfect Moment collection.

The celebration continues with the Ice Chalet pop-up, where you can experience the magic firsthand. From bespoke cocktails to stylish alpine inspirations, it’s the perfect destination to elevate your après-ski vibes.

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